『Branders On Break』のカバーアート

Branders On Break

Branders On Break

著者： BRJ Brand Team
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

We're four brand strategists at Big Red Jelly who spend our days shaping how companies look, sound, and mean something to the world. Then we clock out and keep talking about it anyway because it's actually fun.

© 2026 Branders On Break
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  • Break Time Discussion: Finding Your "Zag"

    Break Time Discussion: Finding Your "Zag"
    2026/03/26

    In this episode, we explore the strategic necessity of brand differentiation and how to identify an authentic "zag" in a market full of "zigs". We discuss our approach to competitive analysis, which focuses less on finding random market gaps and more on uncovering the specific strengths a client already possesses that their competitors lack. By examining brands like Alani Nu, Crumbl Cookies, and our own work with Quip, we highlight how a consistent, unique theme—such as shifting from traditional "macho" energy drink tropes to a fun, lifestyle-focused aesthetic—can create a powerful connection with a specific audience even when the core product remains similar to others. We also dive into the 80/20 rule of brand evolution, using examples like Lego and Taylor Swift to show how successful brands grow alongside their original customers by maintaining their core identity while subtly shifting 20% of their branding to stay relevant over decades.

    Follow our Instagram to learn more and stay update on all things brand, website, and marketing: https://www.instagram.com/bigredjelly/

    Check out our website for more info about us: https://bigredjelly.com/
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