In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my podcast production business: I was not thinking like my customer, and I kept changing everything.

After producing over eight hundred and ninety three podcasts over the last half a decade, I realized my belief about business was wrong. That failure cost me clarity, consistency, and results, and I learned that changing everything leads to burnout, and burnout leads to no customers.

In this episode, I explain:

-The failure: not thinking like my customer and asking the wrong people

-What it cost: burnout and lack of results

-The shift: go where your customers are, ask better questions, reflect instead of changing everything

-What I would do differently: do more of what is working and build a repeatable system

If you are building a business, growing your brand, or trying to improve your marketing strategy, this episode breaks down why customer language, intentional communication, and consistent systems matter.

I also share examples from my experience in Florida, including going to the University of South Florida to ask questions and realizing I was in the wrong place for my customer.

Failure Is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, send us an email at Terryl@failureisknowledge.com