In Episode 4, we sit down with Alex Sherman — a Sacramento Realtor and "family man" who has a career story unlike most in the industry. Alex doesn’t just share his wins; he opens up about the two times he walked away from real estate entirely. After realizing a 9-to-5 warehouse job wasn't for him, he returned with a new perspective that turned his business around.

Alex shares the raw reality of the "real estate pits" and how he climbed out by mastering the long game. We dive into his unique "hidden flyer" strategy for open houses, how a single TikTok video generated a lead from hours away, and the exact email nurture process that turned a one-year-old lead into a $1.6 million luxury sale in Folsom.

In Episode 3, we sit down with Alex Quate — a super mom, real estate professional, and host of an Emmy-nominated show whose career spans television, media, beauty, home design, and real estate.

Alex shares how her background in TV and content creation shaped the way she approaches real estate marketing today. We talk about balancing motherhood and business, building an authentic personal brand, thinking like a media company, and why storytelling, honesty, and buyer psychology matter more than flashy listings or overproduced content. Like always, we wrap up the episode with our signature game, How Would You Sell It?, putting Alex’s marketing mindset to the test in real time.

If you’re a Realtor looking to stand out in a crowded market, create content that actually connects, and build a sustainable business without burning out, this episode of Buyers On Demand delivers real perspective you can apply immediately.

In Episode 2, we sit down with Nick McDonald — a former Hollywood motion control systems engineer who worked on major films like Avatar and Iron Man 2 before pivoting into real estate and content creation.

Nick shares how he went from running robotic camera systems on massive movie sets to building a personal brand as a solo content creator and Realtor in the Antelope Valley. We dive into short-form vs. long-form video, the truth about views vs. conversions, how to generate local attention, and why community-driven content can turn you into the “digital mayor” of your market.

If you’re a Realtor looking to master video marketing without paying outrageous fees, this episode is packed with practical insight you can apply immediately.