『The Weekly Reckoning by ADOTAT』のカバーアート

The Weekly Reckoning by ADOTAT

The Weekly Reckoning by ADOTAT

著者： Pesach Lattin
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概要

 The podcast where we separate what actually matters in advertising, adtech and marketing, from the absolute tsunami of nonsense this industry generates on a weekly basisCopyright 2026 Pesach Lattin マーケティング マーケティング・セールス 経済学
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  • Everyone's Optimizing, Nobody's in Control, and Nielsen Still Won't Die

    Everyone's Optimizing, Nobody's in Control, and Nielsen Still Won't Die
    2026/02/20

    Everyone's optimizing. Nobody's in control. This week on The Weekly Reckoning by ADOTAT: Nielsen was supposed to be dead — so why is everyone still signing contracts? VideoAmp admits it owns less than 1% of the market. iSpot is quietly laying off a quarter of its staff. Netflix built a $1.5B ad business and still acts like advertising is a communicable disease. Google turned your targeting controls into "suggestions." Amazon dropped a $200B capex bomb. And Michael Kassan is back with $50M in revenue and a Cannes party. We break down what it all means, who's lying, and why control is the biggest illusion in ad tech.
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    14 分
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