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Kevin didn’t make it into the Navy SEALs on his first try.
Or his second.
He didn’t even make it through his first week of BUD/S.

Kristen left a stable teaching career, built a nutrition coaching business, burned out… and started baking sourdough bread from home.

Today, this veteran entrepreneur couple runs Crafted Coastal Bakery in Encinitas, California . Scaling from eight loaves a week to more than 100, while raising two young boys and debating whether to risk everything on a retail storefront.

In this episode of Not Special, we dive into:

• Kevin’s journey from Marine Corps officer to Navy SEAL
• The brutal reality of military transition
• What being in the SEAL teams is actually like
• Why most people aren’t gluten intolerant — they’re reacting to commercial bread additives
• How cottage food laws make small business ownership possible
• The financial and emotional math of scaling a family business
• Working with your spouse without wrecking your marriage
• Why local politics impact entrepreneurs more than national politics

This conversation is about resilience, reinvention, clean food, leadership, and building a meaningful life after military service.

If you’re navigating military transition, starting a small business, balancing family and ambition, or questioning your next move, this episode will resonate.

New episodes of Not Special drop weekly featuring veterans, entrepreneurs, and leaders who don’t think they’re special… but absolutely are.