The Counter-Narrative show explored the lack of diversity in the cannabis industry. Key statistics include 12% of Americans as active marijuana users, a 67% increase in cannabis sales in 2020, and a $61 billion US industry. Denise Vito, a cannabis epidemiologist, emphasized the health benefits of cannabis, particularly for HIV patients, and the need for better education. Tyrone Russell highlighted the high barriers to entry, such as $200,000 for licensing, and the importance of education and social equity. Shaggy Brown stressed the need for more knowledge in urban communities and the potential of plant medicine for healing. The discussion also touched on the impact of legalization and decriminalization on racial disparities and the criminal justice system. The discussion on the Counter-Narrative show focused on the lack of diversity in the cannabis industry. Speaker 3 highlighted the normalization of cannabis usage through hip hop culture. Speaker 2, a Latina woman, emphasized the need for education and the challenges in hiding cannabis evidence. S. Rasheem and Speaker 4 debated the importance of diversity, with Speaker 4 arguing for inclusivity across races. Dr. Videau stressed the importance of funding mechanisms to support diverse voices. The conversation also touched on the need for proper channels to prevent predatory investors and culture vultures from exploiting knowledgeable individuals.

The Counter-Narrative show featured Natoya and Joy, two black women entrepreneurs, discussing their businesses and challenges. Natoya's brand, Amazing Sophistication, is a footwear line inspired by her children's initials and her background in mental health. Joy's HR consulting firm, HR for the Culture, focuses on supporting black female entrepreneurs, highlighting the struggles of black-owned businesses, which average $24,000 annually. Both emphasized the importance of community, networking, and overcoming misconceptions about entrepreneurship. The pandemic impacted their businesses differently, with Natoya starting during the pandemic and Joy leveraging e-commerce growth. They shared strategies for building generational wealth and the significance of their work in the black community.

Rasheem hosts a discussion with Ali Hassan and Forus about their experiences as brown and foreign individuals in the U.S. Ali, originally from Rockville, Maryland, with roots in Hyderabad, India, discusses the challenges of assimilating into a predominantly white area and the importance of cultural appreciation. Forus, born in Lahore, Pakistan, shares his cultural shock upon moving to the U.S. and the benefits of learning multiple languages. Both emphasize the significance of their Muslim faith and the misconceptions surrounding it. They also discuss the impact of the current election on their communities and the importance of education and cultural understanding.