What do you do when you’re running one of the top programs in the world—but realize staying there means slow decline?

Andrew Ackerman faced that exact moment. As a leader inside one of the world’s most respected startup accelerators, he saw the writing on the wall: the market was crowded, competition was scaling faster, and doing “more of the same” wouldn’t win.

In this episode of Your Business Growth Podcast⁠, Jeremy Shapiro sits down with Andrew to break down how a blank-sheet rethink led to a category-defining pivot—and how redefining the customer unlocked growth almost overnight.

You’ll hear how Andrew:

• Recognized the danger of being “top five” in an oversaturated market
• Stopped competing with giants and found a place to win outright
• Identified unmet supply and unmet demand hiding in plain sight
• Rebuilt the entire program model from scratch
• Shifted from early-stage startups to more mature companies
• Changed pricing, structure, and messaging to fit a new ICP
• Learned why messaging fails even when product-market fit exists
• Used customer interviews to validate the pivot before launch

Andrew also shares lessons from reviewing more than 10,000 startups, investing in over 70 companies, and turning years of experience into his book The Entrepreneur’s Odyssey.

🎧 Tune in to learn why growth often comes from stepping sideways—not pushing harder—and how redefining your market can make everything easier.

👉 Connect with Andrew Ackerman:

• www.andrewbackerman.com
• Andrew Ackerman on LinkedIn
• The Entrepreneur’s Odyssey on Amazon

📊 Hosted by: Jeremy B. Shapiro, Host and Author, ⁠Your Business Growth Playbook

Chapters:

00:00 Introduction to the Startup Dilemma

01:22 Meet Andrew Ackerman: From COO to Investor

01:50 The Birth of Bunk One: Revolutionizing Summer Camps

03:49 Challenges and Breakthroughs in Early Growth

07:05 Transitioning to Venture Capital and Accelerators

13:12 Redefining the Accelerator Model

15:53 Niching Down: The Path to Becoming Number One

25:33 The Blank Slate Moment

25:57 Liberating Experience of Redefining Business

26:17 Considering a Career Shift

26:33 Developing a New Business Model

27:43 Market Research and Validation

32:06 Implementing the New Model

33:41 Unexpected Benefits of Niching Down

36:41 Advice for Business Owners Facing Decline

40:05 Reflections and Lessons Learned

42:14 The Entrepreneur's Odyssey Book

48:45 Where to Learn More About Andrew

Keywords: Andrew Ackerman, business strategy, market repositioning, niche strategy, accelerator model, startup growth, business pivot, redefining your market, category creation, customer discovery, ICP strategy, startup accelerators, venture investing, entrepreneurial leadership, business reinvention, scaling strategy, Your Business Growth Podcast, Jeremy Shapiro, The Entrepreneur’s Odyssey

#podcast #marketdominance #accelerator #startup #startuplife #ycombinator #strategicpivot #entrepreneurship #businessgrowth #MarketNiching #startupsuccess #innovation #productdevelopment #businessstrategy #customerengagement

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