What is Market Positioning vs. Messaging? (And the AI Factor)
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What is Market Positioning vs. Messaging? (And the AI Factor)
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概要
Positioning is the foundation of how buyers understand you and the problem you solve for them. Unfortunately, it's often confused with branding, messaging, product-market fit, or even copywriting. And for B2B companies, there's a growing need to bring AI into your positioning story as well.
In this episode of Troupe's SAID DIFFERENTLY show, positioning expert Katey Mokelke of Firebrick Consulting talks about what she's learned doing more than 100 positioning engagements for B2B tech organizations -- and advice she gives in these areas:
- What is positioning?
- What events or dynamics might trigger a need to revisit your positioning?
- What are symptoms that your positioning is a problem?
- How to make AI a meaningful part of your go-to-market narrative
- Who should "own" positioning and its success for your organization?
Credits:
Troupe.ai for sponsorship: https://www.troupe.ai
Graphic and production support: 24 and Up
Music: https://pixabay.com/users/backgroundmusicforvideos-46459014/
Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.