Building Authority in a Niche: Heather Hammell on MFR Business Growth
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Building Authority in a Niche: Heather Hammell on MFR Business Growth
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In this episode, Charlotte Ellis Maldari welcomes Heather Hammell, renowned MFR coach, author, and podcaster, to discuss building authority and finding clients in the highly specialised field of myofascial release (MFR). Heather shares her journey from struggling MFR therapist to successful business coach, highlighting the importance of niching down, community-building, and charging what you’re worth.
Key topics include:
- What myofascial release is and how it differs from other therapies
- The global spread and training challenges of MFR
- The power and trade-offs of micro-niching
- Building authority through books, podcasts, and seminars
- Creative marketing strategies, including affiliate programmes and branded swag
- Overcoming mindset blocks, imposter syndrome, and the importance of modelling success
- Retention strategies and balancing mindset coaching with practical business advice
Heather’s story is a masterclass in leveraging expertise, community, and personal branding to create a thriving business in a niche market.
Find out more at
www.themfrcoach.com/foundation
https://themfrcoach.com/beyond-100k
https://themfrcoach.com/podcast/
https://themfrcoach.com/toolbox
www.themfrcoach.com/webinar (monthly free live trainings)