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Courtney Kretly (@courtneykretly) started her real estate career in 2021 and built a thriving YouTube-first business targeting buyers relocating to Charleston. Alicia Smith (@aliciasmithsc) joined her as a team partner in 2025, bringing a marketing director background from Summerville's Chamber of Commerce. Together they've created a powerhouse in @athomewithcourtneyandalicia.

In this conversation, Courtney and Alicia reveal:

• why YouTube's long-form content converts better than any other platform they've tested
• how their 55+ community comparison video exploded and built their entire relocation business
• why they prioritize free marketing channels and value-driven content over paid lead sources

This is real talk from a team that refuses to cold call, built trust through content, and proves that grinding smart beats grinding hard - especially when you're balancing motherhood and top production.

Follow CLP: @charlestonsleadingproducers
Follow Jake: @jakecummings_homeloans

Timestamps:
00:00 Why Courtney Chose YouTube as Her Primary Platform
03:15 The Power of Long-Form Video for Client Connection
06:42 How One 55+ Comparison Video Built Their Business
09:28 Meeting Through Nexton and Building a Team
12:05 The Value of Networking Groups Done Right
16:20 Underutilized Free Marketing Tools Realtors Ignore
20:35 Grinding Now Pays Off Three Months From Now
24:18 Balancing Motherhood and Top Production
27:45 Why Client-First Always Wins

About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing 10, 15, even 20+ million in volume.