Play to Win: How Brett Levy is Putting Brands Inside Games
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Play to Win: How Brett Levy is Putting Brands Inside Games
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n this episode of Founders Future, with host Zach Young, we are joined by Brett Levy, a seasoned entrepreneur and the driving force behind the global rollout for Red Oxygen. Brett shares his journey as a "perennial early adopter" in the tech space, from his beginnings in mobile-first marketing in South Africa to pioneering second-screen experiences for major TV shows. He opens up about the challenges of being ahead of the curve, emphasizing that for entrepreneurs, persistence through failure is key, and the right timing often makes all the difference.
Brett delves into his current work with Red Oxygen, a 29-year-old company he is helping to pivot back to its roots as a "play to win" gamification studio. He explains how they build engaging, cross-platform WebGL games for brands—from breweries and burger joints to cancer councils—that drive real consumer engagement without the friction of app downloads. Brett also reflects on his long-standing passion for esports, recounting how an early failed tournament 13 years ago fueled his belief in its potential, a belief that has now become a multi-billion dollar industry.