『Beyond the Logo: Brand Management for Strategic Marketers』のカバーアート

Beyond the Logo: Brand Management for Strategic Marketers

Beyond the Logo: Brand Management for Strategic Marketers

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In this 10-minute deep dive, we're cutting through the noise to focus on the single most valuable asset you manage: your brand. We are not talking about just a colour palette; we’re talking about strategic brand management. We will coverthe three core pillars of great brand management, and I will share a compelling case study of a brand that successfully navigated a tricky market turnaround.

If you are ready to move your brand from an afterthought to a competitive advantage, stay tuned.

Let's get to work!

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