Gerry Graf: The GOAT of Advertising on Skittles, Snickers, and Selling Weird Ideas
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Gerry Graf: The GOAT of Advertising on Skittles, Snickers, and Selling Weird Ideas
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He’s the mind behind Taste the Rainbow.
The man who convinced Mars, Unilever, and half of Madison Avenue to take creative risks — and made the weirdest, funniest, most unforgettable ads in history.
In this episode of Second Wind, Gully Flowers and Jake Neske sit down with Gerry Graf - founder of Barton F. Graf and SLAP Global, and the creative force behind Skittles Pinata, Starburst Little Lad, You’re Not You When You’re Hungry, and Ragu: Long Day of Childhood.
They unpack how Gerry made it all happen:
– How Skittles went from safe to surreal
– How “You’re Not You When You’re Hungry” was launched
– What it takes to sell bold work inside giant corporations
– The secret to making brands funny and effective
– How one brief, one risk, and one rule changed advertising forever
A 39-minute masterclass in creative conviction — and a reminder that great ads aren’t written, they’re fought for.
🎙️ Second Wind is known for candid conversations with the biggest names in the business.
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