“Every Idea Starts With a Song” - Jaime Robinson on Emotion, AI, and the Future of Creativity
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“Every Idea Starts With a Song” - Jaime Robinson on Emotion, AI, and the Future of Creativity
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What if every great idea started with a song?
Before writing a word or pitching a concept, Emmy-winning creative Jaime Robinson (Co-Founder and CCO of JOAN) finds a song that makes her feel exactly what she wants others to feel.
In this episode, Jaime joins Gully Flowers and Kerrie Finch to talk about:
Building JOAN into one of the most admired independent agencies in the world
How emotion (not strategy decks) powers the best creative work
The story behind the Womanikin — a life-saving design that changed CPR training forever
The future of creativity in the age of AI, and what it really means to “win for humanity”
Why the next generation of creatives deserves new ways in
A conversation about feeling first, leading boldly, and building work that actually matters.
🎙️ Second Wind — candid conversations with the most creative minds in business.