The Hidden Cost of Doing Everything in Your Business with Ricky Shah, the Director of the Kumon Center in Chesterfield, MO.
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Ricky Shah is the Director of Kumon Chesterfield, a high-performing education franchise known for its strong enrollment and operational discipline. A former Kumon student who completed both the math and reading programs, Ricky’s story comes full circle as he eventually acquired and now leads the same center where he once studied and taught. His background spans teaching, nonprofit work, statewide political campaigns as a field organizer, and entrepreneurship through operating UPS Store franchises with his family before transitioning fully into the Kumon business.
In this conversation with Raj Tut, Ricky breaks down what it takes to scale a people-driven business: redefining delegation as a strategic growth tool, identifying the “1–3 tasks only I can do,” and systematizing everything else through hiring, training, and clear accountability. The episode also explores family business dynamics, the challenge of separating work from home life, and lessons learned from leading through disruption—especially during the COVID transition and operational crises like severe weather. Key themes include building trust through consistent communication, training for real-world scenarios, maintaining standards through culture, and leading calmly when the team looks to you for direction.
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Twitter: twitter.com/ItsRajTut
LinkedIn: https://www.linkedin.com/in/rajtut/
Instagram: instagram.com/ItsRajTut
TikTok: https://www.tiktok.com/@itsrajtut
Kumon (National Website): https://www.kumon.com/
Email: chesterfield_mo@ikumon.com
Phone: (636) 537-5522
Timestamp:
00:00 Delegation philosophy and focusing on tasks only the owner can do
01:35 Introduction to Ricky Shah and Kumon Chesterfield
02:19 Early journey as a Kumon student and love for math and learning
04:17 Post-college path through nonprofits and burnout from red tape
05:42 Transition into statewide political campaigns
07:50 What campaign work actually looks like and the role of a field organizer
09:32 Extreme work hours, pressure, and leadership lessons from politics
12:42 Shift into entrepreneurship and family business roots
15:06 Operating UPS Store franchises as a family-run business
18:29 Pros and cons of working with family and taking work home
20:46 How a Kumon center operates day-to-day
22:37 Individualized learning, fluency metrics, and student progression
25:32 Director influence vs standardized curriculum across Kumon centers
27:44 Full-circle story of acquiring the same Kumon center he grew up in
30:22 Taking over during COVID and adapting operations
32:40 Leading through disruption and maintaining calm in crises
34:22 Diagnosing learning gaps and adapting to post-COVID students
36:13 Leadership presence and why the team looks to the leader in emergencies
38:44 Hiring, training, and building accountability through systems
40:38 Transitioning from instructor mindset to director mindset
42:36 Working on the business instead of in the business
45:56 Passion, trust, and long-term student success
50:08 Deciding what to delegate and what to keep
54:20 Why Ricky personally handles parent meetings and sales conversations
55:56 “Hole in one” advice on delegation and scaling a business
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