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In today’s episode of Found in AI, I sit down with Lindsay Boyajian-Hagan, VP of Marketing at Conductor, to unpack how AI search is redefining visibility — and what brands need to know about optimizing for AEO (Answer Engine Optimization) instead of traditional SEO.

We cover:

• What AEO actually is — and how it differs from SEO in the era of AI-generated answers
• Why content depth, topical authority, and schema markup now determine who gets cited in ChatGPT, Perplexity, and Google’s AI Overviews
• How to map personas as prompts, not slide decks, to create content AI can understand and surface
• The role of structure, author schema, and data-driven content in improving AI visibility
• Practical steps to audit, prune, and rebuild your content strategy for AI search

If you’ve been noticing traffic drop-offs or wondering how to keep your brand visible when algorithms stop playing by the old SEO rules, this episode will help you recalibrate your strategy for the next era of search.

📌 Mentioned in this episode:

• Conductor’s approach to AEO and topical authority
• Schema, author markup, and structured data best practices
• AI search engines like ChatGPT, Perplexity, and Google Gemini
• Building audience-driven content systems that scale

💬 Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

Keywords: AEO, Answer Engine Optimization, AI Search, Topical Authority, Schema, SEO, Conductor, AI-Driven Marketing, Generative Engine Optimization, GEO, Content Strategy, B2B Marketing

Find the transcript and show notes here.