has spent years building two things at the same time: a restaurant business and a media brand strong enough to attract the people most podcasters only dream about. Today, his guest list includes Shaquille O’Neal, Dana White, John Taffer and Chef Robert Irvine. None of it came from luck. It came from consistency, community, and the willingness to publish long before anyone was watching.

Shawn Walchef has learned that getting celebrities onto your podcast has nothing to do with luck and everything to do with consistency, community, and proving you can show up long enough to matter. In this episode, he breaks down the real playbook behind landing guests like Shaquille O’Neal, Dana White and John Taffer. From starting local and doubling your reps to partnering with bigger platforms and eventually attracting PR teams through the reverse funnel, Walchef explains how any creator can build a show that earns attention. The formula is simple: keep publishing, keep improving, and stay impossible to ignore.

• Start Local and Build Reps – Celebrity guests come later. The first step is publishing consistently, learning through mistakes, and proving you can run a real show past episode ten.
• Partnerships Expand Your Platform – Bigger guests follow bigger distribution. Aligning with established media partners or brands gives your show reach and credibility.
• Earn the Reverse Funnel – Once your work becomes undeniable, PR teams and high profile guests start coming to you. Consistency is what unlocks that stage.

• Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
• Entrepreneur: https://www.entrepreneur.com/
• Restaurant Influencers: https://open.spotify.com/show/2PvbbY2R1GPRCSPfIMhDqD

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