『Rich Messaging™』のカバーアート

Rich Messaging™

Rich Messaging™

著者: Angela Murphy
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Welcome to your next messaging strategy to 10X your results!

Have you ever wondered how Netflix can hook people so deeply that they spend hours binging a show? Or why you may get an email congratulating you immediately after a recent purchase? Or why you may hear the word “because” in a marketing message?


To a casual observer, the answers may seem simple -- curiosity, appreciation or to make a point.


Wrong. There’s so much more strategy at play here…BUYER PSYCHOLOGY.

When it comes to marketing your business or struggling to keep up with the latest tactics and shiny objects, one thing remains timeless and powerful above all else – and that’s understanding the human mind.


The RICH Messaging™ Podcast is a conversation into the sometimes mysterious world of persuasion, showing you how to use emotional triggers, human behavior, and covert copywriting strategies to get you more, bigger, better results in your business.


Hosted by Angela Murphy, founder of the full-service marketing agency, JustPositionIt! Consulting and conversion-trained copywriter, each episode gives you actionable, practical tips to activate buy buttons that get people to say yes to you and your offer. Let’s talk about it.


Sign up for alerts so you never miss an episode: JustPositionIt.com/podcast.


© 2025 Rich Messaging™
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  • How to Create Winning Benefits from Stodgy Features
    2025/12/11

    Let me ask you this. When it comes to benefits and features, can you spot the difference? Let’s find out!

    If you’re wondering why you should even care about benefits and features, it's because benefits appeal to customer emotions. When you do this effectively, you can drive more action, like purchasing or signing up. This is what you want.

    If you don’t get clear on how to craft benefits and only rely on feature-driven messaging, you will leave money on the table. I don’t want that for you.

    3 Insightful Takeaways From This Episode:

    💡 Why taking a feature-benefit selling approach can increase your conversion rates by double digits.

    💡 One easy way to spot the difference between a feature and a benefit, plus 9 examples that show you how to start crafting compelling benefits.

    💡 An Ang’s Actionable that gives you a quick trick to tweak your existing website without starting from scratch.

    Rockin’ Resources Mentioned In This Episode:

    • Crankwheel.com research on benefits and features. https://crankwheel.com/the-ultimate-guide-to-feature-benefit-selling/
    • Get brand new episode alerts at Rich-Messaging.com.

    Want Even More From Me?

    • 10X your conversions for free with a Persuasive Pitch®: https://justpositionit.com/persuasivepitchmap/
    • Get help directly from me: https://justpositionit.com/shop/

    Leave a Rating 🤩

    If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review. Thanks for tuning in to RICH Messaging™. I'll talk to you again soon!


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    8 分
  • 5 Crucial Mistakes Most People Make With Their Messaging
    2025/12/11

    It always amazes me how many businesses consistently make at least 3 of these mistakes in their messaging.

    In my experience, messaging is one of the biggest areas of struggle for most businesses. Some get stuck with crafting their message and how to talk about their products or services, and others want to improve their messaging but just don't know how.

    If you know your messaging isn't what it could be, or you feel it misses the mark, this is for you. In this episode, I talk about basic messaging fundamentals and common faux pas most people make but don’t mean to.

    3 Fail-Proof Takeaways From This Episode:

    💡 A simple framework to jumpstart your messaging draft that highlights the biggest pain points your target audience may be experiencing.

    💡 One simple way to make sure your messaging doesn’t confuse your audience, so you get a YES instead of a no.

    💡 An exercise involving a piece of paper, a pen, and four lines that will guide you in creating your messaging foundation.

    Rockin’ Resources Mentioned In This Episode:

    • The guide, Get Messaging Down Pat: 11 Messaging Mistakes Killing Your Sales and What to Do Instead. Grab it at JustPositionIt.com/podcast.
    • Get new episode alerts at Rich-Messaging.com.

    Want Even More From Me?

    • 10X your conversions for free with Persuasive Pitch®: https://justpositionit.com/persuasivepitchmap/
    • Get help directly from me: https://justpositionit.com/shop/

    Leave a Rating 🤩

    If you enjoyed this episode and had a real 'aha' moment, it will mean the world to me if you leave a rating and a review. Thanks for tuning in to RICH Messaging™. I'll talk to you again soon!

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    11 分
  • Welcome to the Rich Messaging Podcast
    2 分
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