#451 How instant ramen become 100 billion dollar industry
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#451 How instant ramen become 100 billion dollar industry
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global success of instant ramen, invented in 1958 by Japanese entrepreneur Momofuku Ando to combat widespread hunger following World War II. Ando's key breakthrough involved flash-frying the noodles to make them shelf-stable and easily rehydrated, fulfilling his goals of creating a product that was both inexpensive and simple to prepare. While Chicken Ramen was an initial hit due to its sheer convenience, Ando later innovated with the introduction of Cup Noodles in 1971, which eventually became even more popular than the original packaged product. This highly reproducible food quickly grew into a multi-billion dollar global commodity, consumed annually in the hundreds of billions of servings across large markets like China and the United States. Despite the commercial success of his company, Nissin, Ando remained committed to his original humanitarian mission, helping found the World Instant Noodles Association