Runbin Dong built Scale Social from a simple belief shaped in his family’s restaurant: hospitality starts with people, not platforms. After growing up working every job in the house, Runbin saw firsthand how trust, familiarity, and human connection drive real loyalty. Scale Social applies that same mindset to marketing by helping restaurants capture authentic customer content without asking guests to perform or post publicly.

• Hospitality That Starts at Home – Runbin Dong’s approach to Scale Social is rooted in his upbringing in a family restaurant, where hospitality was learned through lived experience, not theory. Growing up around the business shaped his belief that companies grow through human connection first. That philosophy now guides how Scale Social helps operators tell real stories, focusing on authenticity rather than manufactured marketing.
• Marketing That Meets Customers Where They Already Are – Scale Social was built on the insight that customers want to share experiences but do not want the work of posting publicly. Rather than forcing behavior, the platform removes friction by capturing authentic content in the moment and handling the rest. The result is marketing that feels natural, personal, and trusted by the people who see it.
• Local Stories That Drive Real Results – By focusing on hyper local content created by actual customers, Scale Social helps operators market where it matters most. Seeing a familiar face in a video is more powerful than broad reach or influencer scale. For multi location and franchise brands, this approach creates alignment by giving both operators and brand leaders clear visibility into what is truly resonating at the local level.

• Runbin Dong LinkedIn: https://www.linkedin.com/in/runbindong/
• Runbin Dong Email: runbin@scalesocialai.com
• Scale Social Online: https://www.getsocialscale.com/

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