What if your morning cup of coffee held the power to change the world?

In this episode, we explore the incredible work of Etelle Higonnet, human rights advocate, environmental campaigner, and founder of Coffee Watch, an NGO fighting deforestation, slavery, and exploitation in the global coffee industry. Etelle shares her lifelong journey in activism, from war zones and human rights research to leading campaigns for environmental and corporate reform.

We discuss the hidden costs of coffee production, the limitations of certifications, and the importance of consumer awareness and legislative action. Etelle also highlights the power of hope, innovation, and collective responsibility in driving change. Her story is a passionate call to action, reminding us that sustainability starts with awareness, but it takes courage to transform that awareness into impact.

💡 Key Takeaways:

• Human rights and environmental protection must go hand in hand.
• Climate activism is urgent for future generations.
• Boycotting isn’t the answer — improving systems is.
• Most coffee farmers earn less than 1% of your coffee’s value.
• Certifications don’t always guarantee fair wages or sustainability.
• Consumer awareness can drive corporate accountability.
• Legislative action is vital to end deforestation and modern slavery.
• Media plays a critical role in shaping public perception of climate issues.
• Innovation and hope fuel the path toward sustainable change.
• Every small choice creates a ripple effect for the planet.

✨ In Their Words (Etelle):

• "Boycotting is not the answer."
• "We have to wake them up."
• "Hope is not a lottery ticket."

🙌 Connect with Etelle Higonnet:

👉 Website

👉 LinkedIn

👉 Instagram

🔗 Stay connected with James Dean Coaching:

👉 Website

👉 LinkedIn

👉 Instagram

👉 Podcast

🎯 Interested in coaching?

If you’re ready to reconnect with what matters most and move forward with clarity, confidence, and purpose — I’d love to support you.

📅 Book your free Clarity Call