This time we look back at 2025 — through the voices of the people who shaped it.

From indie plugin developers and AI startups, to UX leads, hardware PMs and R&D heads at companies like Roland, Universal Audio, Safari Audio and d&b audiotechnik — 2025 gave us 15 deep conversations about what it really takes to build audio tools that matter. In this solo episode, Wojciech reflects on: • What builders, designers and founders taught us about careers, workflows and innovation • Recurring themes across companies of all sizes – from Beatport to Pro Sound Effects • The hidden skills and rituals that make audio products succeed (or fail) • Trends in AI, sound design, UX and product culture that emerged from the year • What we’re launching next and how you can be part of it If you're working in or around audio — or building tools for those who do — this wrap-up is for you. Thanks for being with us this year! 🙏

➡️ Join our course AI-Augmented PM

https://aipm.rokanan.com/

Other links

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➡️ Sign up to our newsletter for audio job openings, articles and upcoming events

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➡️ Support our podcast and get premium content

https://buymeacoffee.com/audiopodcast

➡️ Check out our Meetups in Berlin for audio product leaders

https://audioproductjam2.eventbrite.com

About Wavelab Incubator

➡️ https://www.wavelab.io/en/startups-2/

Teresa Torres: Continuous Discovery Habits

➡️ https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309

We met again with Dr Tomasz Żernicki. This time we talked about how AI is reshaping product management workflows and what it really means for PM jobs. Is AI going to take over, or will it finally let PMs focus on strategy instead of chasing tickets and status updates?

➡️ Join our course AI-Augmented PM

https://aipm.rokanan.com/

➡️ Join our Discord

https://discord.com/invite/jd6Fgv5XTR

➡️ Sign up to our newsletter for audio job openings, articles and upcoming event dates

https://tinyurl.com/ywjxwszr

➡️ Support our podcast and get premium content

https://buymeacoffee.com/audiopodcast

We met Andrew Cresswell, Head of Product Sales at ICEpower A/S.

➡️ Join our Discord:

https://discord.com/invite/jd6Fgv5XTR

➡️ Sign up to our newsletter for audio job openings, articles and upcoming event dates:

https://tinyurl.com/ywjxwszr

➡️ Support our podcast and get premium content:

https://buymeacoffee.com/audiopodcast

➡️ How to get from start-up to scale-up

https://organizationalphysics.com/2015/10/15/rethinking-product-management-how-to-get-from-start-up-to-scale-up/

➡️ Audio Product Portfolio Management course

https://rokanan.com/2025/12/17/audio-product-portfolio-management-2/

#audioPM #musictech #proaudio #scaleup #productportfolio