Lock in, we're launching! In this episode I share what I'm building, the 90(ish) day launch and program delivery roadmap I've laid out and what my core marketing objective will be for the second half of Q4.

This is the final episode of Personal Business -- but it's not good-bye, just so long.

Want to take a look at my launch plan on Notion? 💌 Drop me a line and I'll share a video walkthrough.

In this episode I talk about how "the 2025 of it all" has influenced my business strategy and decisions this year -- from diversifying revenue streams to a deep focus on establishing trust. Plus I reflect on my 20 year career communicating and marketing in uncertain times and how that has informed my approach to strategy and planning, no matter the market.

Mentioned in this episode:

Personal Business Episode #14 - The 2025 of it All

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In this episode I talk about some of the external factors affecting Slow & Steady and small businesses at large in 2025: the current economic uncertainty; increasing skepticism of online businesses and the "trust recession," and a constantly shifting media landscape.

Resources mentioned in this episode:

Episode 7: What does Amelia Hruby think I should do?

Episode #13: The Science & Soft Underbelly of Visibility with N. Chloé Nwangwu

Your Attention is Sacred book launch waitlist

References:

• https://www-2.rotman.utoronto.ca/insightshub/economics-trade-policy/preparing-recession
• https://globalnews.ca/news/11355608/canada-gdp-june-2025/
• https://www.ctvnews.ca/canada/article/canada-in-recession-territory-as-trumps-tariffs-deal-blow-to-canadas-gdp-economists/
• https://coachingfederation.org/resource/global-coaching-study-executive-summary-2023/

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