Big 12 Basketball enters a new era as Brett Yormark unveils a state-of-the-art LED glass floor at the Phillips 66 Tournament in Kansas City—are cutting-edge innovations enough to keep the conference atop the college sports landscape?

Parker Ainsworth and Christian Rauh weigh the marketing push behind Big 12 basketball, spotlighting the league's expansion, Kansas State's struggles, and Houston's powerhouse status. The conversation features Jerome Tang’s future at Kansas State, PJ Haggerty’s potential for breakout performances, and whether event upgrades or roster building will define the Big 12's place among Power 3 conferences. Analysis extends to March Madness implications, Kelvin Sampson’s Houston model, and bold predictions for the Kansas State vs Houston matchup.

Will Kansas State find a path back to national prominence? Is the Big 12’s basketball-first strategy sustainable with football’s outsized influence? Tap in for expert insight and real-time reactions shaping college hoops.

00:00 Big 12 Glass Floor
05:33 Advertising & Event Experience
08:52 Basketball vs Football Focus
10:09 Houston vs Kansas State Preview
14:31 Game Blowout Concerns
17:14 Coaching Changes and Tang
22:07 Houston Model for K-State
28:14 Transfer Portal Challenges
29:54 Game Prediction & Odds

Everydayer Club
If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub

Support Us By Supporting Our Sponsors!

5-Hour ENERGY
Have your cake & drink it too. Birthday cake-flavor is back, no fork needed. Vanilla-y cakey flavor, caffeinated kick, and no sugar. It's party time. Order Now at https://5-hourENERGY.com or Amazon.

Mazda
Like our players, we’re driven by the details. Because highlights make the reel. What it takes to get there makes it count.
There’s more to a Mazda. Because there’s more to you.

Turbo Tax
For a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn’t file for you last year. Just file by February 28. Take taxes off your plate and get back to your life.
Visit https://TurboTax.com/local to book your appointment today.

Indeed
Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast

FanDuel
Today’s episode is sponsored by FanDuel. The Winter Games are on. And there’s no better way to follow them than with a bet on FanDuel. FanDuel - Play your game.

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.