In this episode of The Alchemy of Success, Ariela Kiradjian joins us for an In Session episode where we explore the deeper layers shaping her feelings around self-worth in the fundraising process as a founder.

The conversation also touches on the realities of raising capital as a female founder, and how internal patterns can influence investor relationships and decision-making.

We move through the challenges she’s faced in raising capital, and how dynamics with investors, men, and even family begin to mirror internal patterns around worthiness, approval, and belonging. The conversation opens up a broader look at how these patterns can shape decision-making, negotiation, and leadership.

Through the lenses of astrology, subconscious patterning, and business strategy, we unpack what it looks like to shift those dynamics — from proving to choosing, from overextending to holding clear boundaries, and from external validation to inner authority.

This is a nuanced conversation about the intersection of personal history and business — and what becomes available when those two are brought into awareness.

In this episode, we explore:

• The emotional and relational dynamics that can surface when raising capital

• How patterns with family and early relationships show up in business

• The role of boundaries in investor and partnership decisions

• Moving from external validation to internal authority

• Using astrology as a tool for self-awareness and pattern recognition

Timestamps:
00:00 Guest Clip
00:18 Podcast Intro
00:54 Episode Intro
03:14 And the session begins
09:05 Exploring Worthiness and Imposter Syndrome
15:18 Understanding Family Dynamics and Their Impact
21:10 The Role of Inner Authority in Self-Worth
27:21 Gender Dynamics in Business and Fundraising
29:21 Navigating Gender Dynamics in Professional Spaces
32:36 Proving Worth: The Intersection of Gender and Relationships
34:51 Investors and Personal Connections: The Importance of Vibe
37:50 Choosing Your Path: Empowerment in Relationships and Investments
41:05 Healing Patterns: Codependency and Boundaries
43:26 Setting Healthy Boundaries: A New Approach
46:27 The Importance of Self-Awareness in Investor Meetings
52:14 Lessons Learned: Growth Through Experience
55:43 Outro

Resources Mentioned:

• Cues: Master the Secret Language of Charismatic Communication by Vanessa Van Edwards

Ariela Kiradjian is the founder of BLLA and is currently navigating the complexities of building and funding a business while doing the deeper work of understanding the internal patterns that shape leadership, investor relationships, and decision-making.

HOST:

Trinity Rose — Brand, Marketing and Business Strategist

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

IN SESSION CO HOSTS:

⁠Gabrielle Perez ⁠— therapeutic astrologer⁠Shannon Kim⁠ — Intuitive & Certified hypnotherapist

PRODUCED BY

Producer: Quentin Self

Executive Producer: Alicia Lui

SPONSOR
This episode is brought to you by Lavender & Truffles — a modern wellness brand creating plant-based, dairy-free ice cream made with clean ingredients and thoughtful sourcing. You can enjoy 20% off your order with code SUCCESS20.