In this episode of Fashion Roundtable, we sit down with Ajide Daniels (the founder of Aso) to unpack the real journey from unexpected beginnings to building a ready-to-wear brand that challenges the idea that affordable fashion has to look cheap.

We talk about the defining moments, the struggles, the costly mistakes, and the mindset behind creating a brand with identity, structure, and long-term vision in the Nigerian fashion industry.

If you're a fashion entrepreneur, creative, or business owner trying to build something meaningful, this episode is for you.

✨ What you’ll learn in this episode:
• How he got started in fashion
• The moment Aso became a real brand
• Why ready-to-wear doesn’t have to be cheap
• The hardest parts of running a fashion business in Nigeria
• Marketing strategies that actually work
• Expensive mistakes and lessons learned
• Building a brand identity that lasts
• Vision for the next 10 years
• Advice for upcoming fashion entrepreneurs

⏱ TIMESTAMPS
0:00 - Intro
1:10 - How it all started
11:22 - When Aso became a brand
15:40 - Best features of the brand
18:00 - Visa conversation
19:15 - How that experience changed things
25:00 - Building the brand identity
27:50 - Credit Direct hype
28:50 - The hardest part of the business
35:10 - Biggest struggle so far
36:40 - What she’s putting in place
39:15 - Marketing
46:00 - Most expensive mistakes
51:13 - The 10-year vision for Aso
53:52 - Advice
54:18 - Giveaway 🎁


Fashion Roundtable is where we have honest, unfiltered conversations about fashion, business, and building in Nigeria.

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