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What do you do when the business you have built disappears overnight? In this solo episode, Liz shares what she has learned from rebuilding not once, but twice.

In 2011, Liz launched C i Marketing in the aftermath of the Canterbury earthquakes, finding a niche where others saw only devastation. Then COVID hit in 2020 and stripped away almost every client overnight. With staff, an office, and a tourism-only client base, the situation looked impossible. But walking away was never on the table.

This episode is part personal story, part practical playbook. Liz talks honestly about what it takes to keep going when the ground disappears beneath you, and shares three actionable tips you can use right now to stay visible when it feels like the hardest thing to do.

You will hear why visibility is not a luxury you earn when things are going well, why going quiet is one of the most damaging things a business can do in a crisis, and how one unpolished selfie became one of Liz's most successful social media posts ever.

Whether you are navigating a difficult season right now, thinking about a change in direction, or just want to build a business that can weather the unexpected, this one is for you.

Find all of Liz's details and connect at www.cimarketing.co.nz/podcast

Connect with C i Marketing:
Facebook: https://www.facebook.com/cimarketing
Instagram: https://www.instagram.com/cimarketing
LinkedIn: https://www.linkedin.com/company/c-i-marketing/
YouTube: https://www.youtube.com/@CIMKTG
TikTok: https://www.tiktok.com/@c.i.marketing.nz

Connect with Liz:
LinkedIn: https://www.linkedin.com/in/elizabeth-pitcorn-60333840/