WISH I KNEW × Julia Baldet 🎙️From private equity to founder of one of London’s fastest-growing wellness brands.Julia Baldet began her career in investment banking and private equity - analysing consumer companies in beauty, luxury and wellness.But while working in the City, she realised something was missing: healthy, functional food that actually supported energy and performance.So she left finance… trained as a barista in secret… and launched Elevate Wellness.Today, Elevate’s first site at The Royal Exchange is quickly becoming one of the most exciting new wellness brands in London.In this episode we talk about:✨ Leaving private equity to start a consumer brand📱 The TikTok video her old colleagues were discussing at lunch🥤 Why functional nutrition is the future of wellness💭 Why clarity comes from action - not overthinking📉 The reality of building a business when only 2% of funding goes to female founders⚡ What wellbeing actually looks like when you’re running a companyJulia shares the mindset shift that helped her move from analysing businesses… to building one.If you’ve ever felt the pull to leave a “safe” career and build something of your own, this conversation will resonate.💙 Podcast Partner: HeightsI’ve been taking Heights Vitals to support focus, clarity and long-term brain health — especially when juggling work, life and everything in between.Get 20% off your first month using code WISHIKNEW20 at www.heights.com/wishiknew.🎙️This episode was recorded at The Qube. Check out membership options at www.theqube.com. #Entrepreneurship #FemaleFounders #WellnessBusiness #StartupStory #FounderJourney