In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my business and trying to understand what I was actually building.

After producing over 893 podcast episodes, I realized my belief about podcasting was wrong. I thought it was mainly about podcast production, but I started to understand that I am in the relationship-building and brand-building business.

That failure cost me momentum, clarity, consistency, and a deeper understanding of why content matters.

In this episode, I explain:

-The failure of not fully understanding the business I was in

-What that confusion cost me in growth and momentum

-The shift in thinking around content, branding, and consistency

-What I now understand about building a business through podcasting

If you are building a business, growing your audience, creating content, or refining your marketing strategy, this episode shares real experience from someone actively doing the work.

I also talk about podcasting, brand building, consistency, documentation, social media, and how content creates the history people refer back to over time.

Failure Is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, send us an email at Terryl@failureisknowledge.com