I Discovered Less Than 2% of Native Food Businesses Are Indigenous-Owned. So I Built One.
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I Discovered Less Than 2% of Native Food Businesses Are Indigenous-Owned. So I Built One.
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She left a high-flying career at Google to start a drinks company. Three years later, she's on shelves at Dan Murphy's, on Amazon, and secured a $125,000 investment from a Shark Tank judge.
Tara Croker is a proud Wiradjuri woman and founder of Yaala Sparkling, an Indigenous-owned beverage company using native Australian botanicals to create premium alcohol-free drinks. In this yarn, Tara opens up about the moment she realised the native food industry was worth billions and Indigenous people made up almost none of the ownership, and how that became the fire behind her business.
She talks candidly about the highs and lows of building something from scratch, the mentors who believed in her before she believed in herself, and her Shark Tank journey from application to deal. It's a conversation about purpose, resilience, and backing yourself.
Resources and Links
Yaala Sparkling: yaalasparkling.com
Website: www.blackmagicwoman.com.au
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