Meet Connie Feda, Co-Founder of Cookie Cookie Ice Cream Company in Pittsburgh, PA, a company that trains individuals living with disabilities how to bake, engage with others in a service role, and get involved with the community.

Connie is a mom of six kids and she started Cookie Cookie Ice Cream to find a place for her daughter with Down's Syndrome—now 26 years old—to work. "We couldn't find a place that worked with her in the way that she needed to train, so we decided to start something that would take time out of the equation for learning. We realized that there were a lot of people in our area who needed the same thing."

Connie's team works with 10 schools in the area to teach their students how to work with others and grow in a service role. Their cookies (and ice cream!) are phenomenal (we checked the store out after this episode) and Connie was kind enough to bring us cookies to taste.

Learn more on https://cookiecookieicecream.com

Follow our podcast, I Can't Hustle Any Harder Than This, anywhere you get your podcasts or on YouTube at YouTube.com/rachaelwonderlin

"I went home and I opened my laptop and thought, 'I'm going to find a new job.' I was on Indeed for about five minutes before I realized, I can't do this again—I can't go work for someone else. I'm going to leverage this blog I've built and turn it into a dementia consulting business."

Rachael Wonderlin started Dementia By Day as a blog in 2014 and turned it into a consulting business in 2016 after being laid off from her 9-to-5 role. "I think in order to start a business, you have to want to deal with the difficulties of starting a business. You have to be willing to wade around in the muck for a while before you can be successful."

This episode is all about the ups and downs of Rachael's start in entrepreneurship and how the road to business ownership has changed since 2016. Rachael started this podcast in early 2025 and is now finished with the first draft of her fourth book—this one about consulting!—and is on the lookout for an agent.

Find Rachael on Instagram at DementiaByDay or Can't_HustlePodcast or visit her site at rachaelwonderlin.com and dementiabyday.com

Follow our podcast, I Can't Hustle Any Harder Than This, anywhere you get your podcasts or on YouTube at YouTube.com/rachaelwonderlin

"It was the first night of our vacation and I looked at my husband and said, 'I hate my business and I don't want to do this anymore.'"

Amanda Nowak and Rachael met years ago when Amanda owned a successful, 7-figure senior living-based design business.

From the outside, everything looked perfect, but on the inside, Amanda was suffering. "I was ashamed of how I felt about my business," she says.

Amanda is now the founder and owner of Element Eight: https://element-8.com and on LinkedIn under Amanda Nowak. "Now I help people in transition periods like when they fall out of love with their business and need to either restructure or pivot, or when they're in corporate and have that entrepreneur itch. Very much a 'what the hell am I doing with me life, I know I want something else and it's not this.'"

Follow our podcast, I Can't Hustle Any Harder Than This, anywhere you get your podcasts or on YouTube under YouTube.com/rachaelwonderlin