If you’ve ever felt like you need a PhD, a personal chef, and a trust fund just to “get healthy” or keep life together—this one’s for you.

In today’s Summer Short, Beth calls BS on society’s expectation that women should be all things to all people—the perfect parent, spouse, employee, volunteer, and Pinterest-worthy entertainer. She gets real about the exhaustion of overcommitting, the myth that self-care is selfish, and the freedom that comes when you learn to say one powerful word: no.

Instead of trying to overhaul your entire life at once, Beth lays out five simple, doable shifts that can actually stick. Think of them as micro-wins that compound into major transformation.

You don’t need perfection. You just need to start.

• Why saying no is a complete sentence—and an act of self-care.
• The toxic lie that resting makes you lazy.
• Why overcommitment is as harmful as sugar, alcohol, or skipping the gym.
• 5 realistic, bite-sized actions that can shift your energy and confidence today.
• How tiny, consistent wins add up to big transformation over time.

1. Drink one glass of water before coffee.
2. Add one extra source of protein.
3. Move your body—even 10 minutes counts.
4. Sleep 15–20 minutes more.
5. Set one boundary.

You don’t have to be perfect. You don’t have to do it all. Every small choice you make in your favor adds up. Boundaries are healthcare. And you are allowed to choose yourself—without apology.

• Share this episode with a friend who needs the reminder that no is a badass move.
• Follow the show so you never miss a Summer Short.
• Feeling bold? Drop a review and let Beth know what boundary you’re setting this week.

In this episode of I’ll Say It Anyway, we’re diving deep into the truth that most success books and podcasts gloss over:

It doesn’t matter how many vision boards you make, how many early mornings you commit to, or how many business strategies you try—if your subconscious mind doesn’t believe you’re worthy of success, it’ll sabotage your every move.

Drawing from Think and Grow Rich by Napoleon Hill and the teachings of Bob Proctor, I break down why your self-image is your internal thermostat, how it auto-corrects your results, and what to do about it.

This one’s got fire, coaching gold, and a few mic-drop moments that will make you rethink every time you’ve “almost” hit your goals and pulled back.

• What your self-image really is—and why it matters more than your to-do list
• The science of cybernetic programming (don’t worry, I make it sassy)
• How your subconscious thermostat snaps you back to “just enough”
• 3 ways a low self-image sabotages success (especially for women)
• The real definition of cognitive dissonance and why your brain freaks out when you start leveling up
• 5 practical, powerful steps to rewire your self-image starting today
• Why belief—not hustle—is the secret sauce to transformation

1. Identify your current paradigm
2. Visualize yourself already living the life you want
3. Use repetition with emotion to reprogram your subconscious
4. Act like her now—walk, talk, and show up as your next-level self
5. Surround yourself with evidence of your greatness (and watch your words)

• “You’ll ghost your own greatness if the image in your head says you’re not that type.”
• “Repetition without emotion is just homework. Repetition with emotion is programming.”
• “Stop trying to outperform the problem. Start upgrading the programming.”
• “You are way too wonderful to keep playing small just to keep your subconscious mind on autopilot.”

If this episode hit you in the gut in the best way… you’re not alone. This is the work I do with coaching clients every day, and yes—I’ve done it with myself, too.

So if you’re tired of spinning your wheels and ready to finally build the self-image that matches the life you know you’re capable of—follow, share, and reach out. You don’t have to do it alone.

📱 Follow me on TikTok + Instagram: [@bethfriesenofficial]

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💌 Get mindset tools + coaching updates at: [bethfriesen.com]

📬 Want help building your self-image? Shoot me a message. Let’s talk.

Summer Shorts Series | I’ll Say It Anyway | with Beth Friesen

You wouldn’t let someone walk into your house, grab your keys, and drive off with your car—so why are you handing over the wheel of your life every day?

In this spicy Summer Short, Beth drops the truth about what it really means to lead yourself with intention. You’re not the intern. You’re not the overworked middle manager. You are the CEO of your life—and it’s time to run things like it.

From mastering your morning to firing your inner people pleaser, this episode breaks down five things CEO-level people do differently to take ownership of their energy, priorities, and future. Plus: a permission slip to reset, pivot, and reclaim your power (without shame, guilt, or overwhelm).

💼 In this episode, you’ll learn:

• Why no one is coming to schedule your growth for you
• The difference between employee mindset and CEO mindset
• The 5 things all powerful, self-led people do on purpose
• How to create your own Personal Operating Manual
• Why midlife is your power quarter—and how to win it

📓 Beth’s CEO Operating Manual — 5 Things to Start Doing Today:

1. Master your morning: It’s your launch pad.
2. Audit your habits: Your outcomes will never outpace them.
3. Fire your inner employee: Promote your inner leader.
4. Create your Personal Operating Manual: Know your peak, your values, your mission.
5. Schedule weekly board meetings—with yourself.

☕ Your Midlife Board Meeting Prompts:

• What matters this week?
• What’s stealing my time or confidence?
• What does the CEO version of me say yes to today?

📢 Take Action:

• If this episode hit home, share it with a friend or drop a review.
• Follow the show so you never miss a bold, real-talk moment.
• And remember: Say what needs saying... Because you know I’ll say it anyway.