Even if you're a solo service-provider, you need a clear and consistent brand to establish credibility and communicate to prospects your personality and vision for the business. Similarly, if you've been in business for a while, you need to make sure your brand is still current by rebranding and refreshing your assets. Today, I'm interviewing my rebrand creative director Jasmine Haitalani of Highflier Powerhouse to break down the ins and outs of branding in today's everchanging market.

Chapters

00:28 - Meet Jasmine Haitalani

01:40 - From Kendra Scott to creative director and entrepreneur

05:25 - Standing out instead of blending in

13:32 - When (and how) to brand and rebrand

23:25 - The best rebrands do this…

Be sure to check out Jasmine's podcast, Brand Your Way to a Million, at https://highflierpowerhouse.com/podcast

You can follow her agency, Highflier Powerhouse, on Instagram at https://www.instagram.com/highflierpowerhouse/

To learn more, visit https://highflierpowerhouse.com/

Visit my website at https://www.HeatherJoyHubbard.com and follow me on Instagram at https://instagram.com/HeatherJoyHubbard

Leave a comment on the YouTube version of this episode at https://youtu.be/0UYhwL3uPcU

OMG, Taylor and Travis are engaged! Which means it’s time for an update. The last time we talked about their romance was two years ago. So much has changed, but I’m just as in love with their love as ever. Let’s chat about their upcoming nuptials and Taylor’s recent album The Life of a Showgirl!

Chapters

00:28 - Two year update

02:22 - They’re engaged!

06:25 - Manifesting a dream wedding

13:55 - The Life of a Showgirl

21:36 - Final plea and well wishes

To leave a comment on the YouTube version, go to: https://youtu.be/rM2ikwjR3vc

Want more Taylor and Travis? For my first take back in 2023, check out Episode 170 - https://youtu.be/_QKsH8JAXH4

Follow me on Instagram at http://www.instagram.com/HeatherJoyHubbard

In a culture where all businesses seem to be obsessed with scaling, it's time to discuss the pitfalls and downsides to doing so. Depending on your goals and desires, scaling might make you feel burned out, disconnected, and wondering why you started your business in the first place. In today's episode, I break down which businesses should and shouldn't focus on scaling and things to watch out for when you do.

Chapters

00:28 - Obsession with scaling

03:07 - Scaling ≠ success

08:05 - Personal pitfalls

19:04 - Scaling isn't a good fit if…

30:52 - Scaling is perfect for those…

36:06 - Customer issues

40:31 - Making the right decision for you

Ready to go all in on your business next year? If you'd like my strategic support plus access to a "board of advisors" to help you bring your business vision to life, apply now for one of the last remaining spots in the 2026 All In Mastermind at http://www.HeatherJoyoHubbard.com/Mastermind

Follow me on Instagram at http://www.instagram.com/HeatherJoyHubbard