What really drives financial decisions — logic or behavior?
Dean Weinbren explores the hidden psychology behind investing, decision-making, and customer engagement. From cognitive biases to real-world examples, this episode reveals how behaviour shapes outcomes more than most realize. We also dive into modern work, team dynamics, and building scalable systems.

Reach out to Dean:
Website - pengana.com
Linkedin - linkedin.com/in/deanweinbren/

Key topics

Dean Weinbren's background in organizational psychology.
Application of behavioral psychology in finance and customer engagement.
Impact of COVID-19 on remote work and productivity.

Sound bites

"Ownership distorts judgment in investing"
"Relativity shapes our value judgments"
"Perception is reality in decision making"

Chapters

00:00 Introduction to Dean Weinbring and His Background
02:49 The Aura Fund: A Charitable Investment Initiative
05:59 Dean's Unique Career Path in Finance and Marketing
09:03 Lessons Learned from Early Business Ventures
12:08 Understanding Industrial Sociology vs. Organizational Psychology
14:53 The Impact of COVID-19 on Work Dynamics
18:10 The Evolution of Remote Work and Collaboration
21:00 Behavioral Psychology in Everyday Life
26:54 The Role of Perception in Decision Making
33:04 Dean's Passion for Building Value in Finance
35:54 Conclusion and Reflections on April Fool's Day

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