Huda Kattan Biography Flash: Beauty Mogul Cuts Ties with Love Island Star Over Values Clash
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Huda Kattan Biography Flash: Beauty Mogul Cuts Ties with Love Island Star Over Values Clash
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Huda Kattan has had a striking few days that say a lot about where she is right now as a mogul, a public figure, and a woman unafraid of controversy. The most consequential development for her long term came when industry outlet Cosmetics Business reported that Huda Beauty abruptly ended its partnership with Love Island USA star Huda Mustafa after about six weeks, citing behavior in a TikTok Live that the brand said did not align with its values and emphasizing that kindness and humanity are at the heart of everything they do. According to that report, the collaboration had been hyped by Huda herself as one of her most requested pairings and was built around the promotion of the Easy Bake Duo Loose Powder, making the decision to cut ties both commercially costly and reputationally defining for how she handles ethics and brand image.
Cosmetics Business also noted that Huda had only recently reclaimed full ownership of Huda Beauty in June 2025, a major business milestone that frames everything she is doing now as part of a new era of control and accountability. In practice, that means decisions like ending this collaboration are now clearly hers, reinforcing her image as a founder willing to walk away from buzz if it clashes with her principles. The same piece also pointed out that LVMH owned retailer Sephora had already been monitoring backlash around Huda Beauty after a video she posted about the Israel Palestinian conflict in August 2025, underlining that every move she makes on social media is being watched not only by fans but by the world’s biggest retailers.
Her political outspokenness is hardly new. The Economic Times has previously detailed how she faced boycotts and petitions against Huda Beauty after declaring on social media that she did not want what she called blood money from Israeli customers in the wake of the Hamas attacks and the subsequent war. That earlier firestorm, which drew both fierce criticism and strong support, established Huda as a rare beauty founder willing to stake her brand on an explicitly pro Palestine stance. There are no confirmed new political statements from her in the past few days, but every brand decision she makes, including this latest partnership cancellation, is now interpreted through that lens of activism and moral positioning.
On the softer side of public life, Filipino magazine Mega recently highlighted an exclusive interview with Huda for its December January 2025 issue, teasing a feature in which she talks about real beauty, intuition, and trusting your vision. While the full interview sits behind the magazine, the promotion itself reinforces the ongoing narrative Huda has been pushing on Instagram and TikTok for months now: that after more than a decade building a billion dollar brand, she is doubling down on gut instinct and heart led choices, whether that is in product innovation, collaborations, or the causes she chooses to speak on. As of the last day or so there have been no widely reported new scandals, lawsuits, or major product recalls tied to her name, and no fresh mainstream headlines beyond continued social media chatter about the Huda Mustafa split and enduring debate over her political views. Any rumors circulating beyond these documented stories remain unverified and should be treated as speculation rather than fact.
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