Huda Kattan Biography Flash: Beauty Empire Crisis After Racist Incident and Sephora Sales Drop
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Huda Kattan Biography Flash: Beauty Empire Crisis After Racist Incident and Sephora Sales Drop
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Huda Kattan has had a consequential few days that blend hard business decisions, political controversy, and her ever-present beauty empire. According to Cosmetics Business, the biggest fresh development is that Huda Beauty has formally ended its partnership with Love Island USA star Huda Mustafa, barely six weeks after launching what Kattan had called one of her most requested collaborations. The brand issued a statement on Instagram saying Mustafa’s recent behavior on a TikTok Live did not align with Huda Beauty’s values, specifically referencing a caller using a racist slur and the way the situation was handled. Huda Beauty stressed its commitment to kindness, humanity, and zero tolerance for racism, a move that signals how tightly Kattan is now guarding brand reputation after a turbulent year.
That turbulence has centered on politics. Beauty Independent reports that Huda Beauty’s US online sales at Sephora dropped for most of its top sellers following a controversial TikTok Huda posted in late July, where she promoted anti Israel conspiracy theories; Sephora confirmed it is reviewing its relationship with the brand and emphasized that hate, harassment, or misinformation do not align with its values. The Jewish Telegraphic Agency and other outlets detail how she has since defended herself in follow up videos, insisting there is a smear campaign against her, that her words were twisted, and that she rejects all forms of hate while standing by her right to criticize Israel.
At the same time, Cosmetics Business notes she has doubled down on her long running pro Palestine activism, reposting Gaza content, calling out silence in the beauty industry, and reminding followers she is willing to risk her entire business for what she sees as justice. Earlier this year she also reclaimed full ownership of Huda Beauty, buying back all outstanding shares and returning the brand to full independence, a move that could give her more freedom to speak politically but also makes any retailer backlash more biographically significant.
On social media over the past few days, verified coverage has focused less on new product drops and more on this collision of activism, brand ethics, and retailer pressure; there are no credible reports of major new launches or public appearances in the last 24 hours that rise to the level of long term biographical importance. Any chatter beyond these reported items appears speculative and not yet confirmed by reputable outlets.
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