If sales conversations feel awkward, forced, or like you're trying to convince instead of serve, this episode changes the game.

Andrew Robinson joins Skot to break down what actually works in prospecting – not scripts or pressure, but process, presence, and the courage to sit with discomfort.

A process-driven coach and consultant who's worked with Nike, the Portland Trail Blazers, and the World Athletics Championships, Andrew shares how he turns sales calls into high-value conversations that build trust and clarity – not pitches.

You'll learn how to:

• Leave self-preservation at the door before every sales conversation
• Lead prospects into clarity by uncovering what's really not working
• Use discomfort as a signal – not something to avoid
• Quantify the real cost of inaction (and why that changes everything)
• Decide who isn't a good fit – and why that strengthens your business

This episode is a masterclass for coaches who want to sell with integrity, confidence, and clarity – while actually serving the person across the table.

Links

• Guest: Andrew Robinson
• Website: andrewfrobinson.com

If you've ever struggled to explain what you do without sounding confusing, boring, or like every other coach out there, this episode is your fix.

Storytelling master Park Howell joins Skot to unpack the simple, brain‑friendly ABT Framework (And‑But‑Therefore), a tool that can help you sell, pitch, post, and coach with more clarity and impact.

You'll learn how to:

• Craft your message so your audience actually cares

• Turn complex offers into simple, compelling stories

• Use the ABT to build your elevator pitch and LinkedIn posts

• 4x your engagement just by re‑ordering your words

Park has used this framework to help brands grow by 600%, land six‑figure deals, and make messaging stick. Coaches, this one's soooooo good!

• Guest: Park Howell

• Listen to Park's Podcast: The Business of Story

Tired of shouting into the void of LinkedIn, wondering how everyone else seems to have this coaching business thing all figured out?

Welcome to How'd They Do That?, the podcast for coaches who want real talk on how other coaches actually built something that works. Not the glossy highlight reel of someone standing in front of their private jet or rented 15-million-dollar home. Real people I've met who have done real stuff.

I sit down with people who've built their coaching business from scratch, and talk about what worked, what tanked, what they'd never do again, and what they're still figuring out.

We talk offers, mistakes, pivots, pricing, awkward sales calls, burnout, big wins, and everything in between. It's like business therapy but with less crying.

First full episode drops December 9.

Subscribe now and stop guessing your way through this thing.