This episode isn’t about polishing your CV or saying the right things in interviews.

It’s about how experienced people in PR quietly work out whether you’re already doing the job in your head when they decide whether to recruit you.

In this conversation, Richard speaks with Ben Jacobson from InboundJunction.com about what actually stands out when someone is trying to break into PR or strategic communications.

It's not confidence, not buzzwords, not enthusiasm on its own he says.

What comes through instead is something harder to fake and rarely talked about: depth of thinking, where your attention goes, and how you make sense of complexity before anyone asks you to.

The discussion moves through real examples, including why a cold outreach message can impress when done right, how curiosity shows up in practice, and why some junior hires gain trust quickly while others stall, even with good skills.

This is for anyone trying to get into PR, or anyone already inside the industry who wants to understand how potential is really spotted.

Practical takeaways

• Why strong outreach isn’t about asking for a job, but showing how you think
• What “curiosity” actually looks like in real PR work, beyond surface interest
• How reducing friction for others quietly accelerates trust and responsibility
• Why early career progress is often about attention and judgement, not tools or process

If you’re trying to get hired, this episode helps you see the game more clearly.

GUEST
Ben Jacobson, Chief Content officer
LOCATION: Tel Aviv, Israel
WEB: inboundjunction.com
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