How to start and grow a podcast in 2026
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How to start and grow a podcast in 2026
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Kiki Walker built CockTales: Dirty Discussions in 2016 while working full-time at Atlanta's Streetz 94.5, and in this episode of The Creator Ledger, she walks through exactly how that worked, and where it's struggling right now.
She talks about landing at Streetz in 2014 through unpaid interning and constant follow-up, getting pushed into the station's business manager role by accident, and learning accounts payable and receivable well enough to understand how ad-based media makes money.
She breaks down the numbers behind CockTales' first live show in 2019, including the $2,650 venue deposit and the CPM math advertisers still use to pay podcasters today.
She's also candid about where the show stands now: listeners are down, she isn't currently paying herself, and she talks through what that actually looks like day to day, outside the version most creators post about.
Also covered: her jump to hosting Will Packer Media and xoNecole's xoMAN podcast, what she'd change about her early co-host lineup, and why she still trusts her gut over any business plan.