Is your digital ad budget actually growing your business, or are you just throwing money at Meta and Google?

In this episode of the Cyprus Business and Beyond, Klaus sits down with Andreas Anastasiades from Cyprus's top-tier agency network -so called BBDO from Cyprus.

Andreas shares how he is disrupting his own industry by launching PromoGoat—an AI-native marketing platform built specifically for small businesses that have been priced out of traditional agency models.

Discover how PromoGoat blends deep agency workflows with cutting-edge AI to deliver expert-level creative strategies, full Google Ads search planners, and automated ad creation in minutes—all for a fraction of the cost.

Andreas also dives into the realities of launching a tech startup in Cyprus, scaling globally with an international remote team, and balancing intense founder life with the premium island lifestyle.

Special Listener Offer: Look out for an exclusive promo code mentioned in the episode notes to get one month free on PromoGoat!

Links & Resources Mentioned

PromoGoat Website: https://promogoat.ai/

1-month of PromoGoat free. The code is: ZOEGROWTH26

ZoeGrowth Marketing: https://zoe-growth-marketing.com/

0 EUR ads strategy: https://zoegrowth.com

Key Quotes From the Episode

"Boosting a post on Meta is a very fast way to waste your budget. PromoGoat sets itself as the strategy layer above these platforms with cross-platform suggestions and optimizations." — Andreas Anastasiades

"If AI is going to be the end of agencies, we might as well be the ones doing it, rather than just being observers." — Andreas Anastasiades

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