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Tom Tapper is the co-founder and CEO of Nice and Serious, a B Corp-certified creative agency committed to only making work the world needs. He joins us for a special live episode recorded at the Festival of Happiness in November 2024.

Tom discussed his agency’s ethical approach to work, including how his team uses the Moral Compass to decide whether briefs fit the agency’s ethos, and how this approach helps to support mental wellness – alongside other emotional support actions at Nice and Serious.

Tom also opens up about the challenge of being a new dad and how he found solace through community.

Key takeaways:

• When leaders discuss their mental wellness challenges, it encourages others to seek emotional support
• A Moral Compass framework is good for morale, creativity and mental wellness as well as an ethical approach
• Early parenthood is really hard so reach out as early as you can for support

Resources mentioned in this episode:

NABS All Ears https://nabs.org.uk/about/impact/all-ears/

NABS Managers' Mindsets https://nabs.org.uk/training/managers-mindsets/

Nice and Serious https://niceandserious.com/

Moral Compass https://moralcompass.app/

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