How to make patient engagement truly relevant: Lessons and leadership from Dr Roz
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How to make patient engagement truly relevant: Lessons and leadership from Dr Roz
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Emma hosts a PEP Talks session with Dr. Roz, a renowned figure in patient engagement, discussing her journey and insights in the field. Dr. Roz, a pulmonologist with a rich background in clinical practice and academia, shares her experiences from her tenure at Pfizer and BioMarin, highlighting the importance of patient engagement in the biopharmaceutical industry.
She emphasises the need for listening to patients and involving them in the product lifecycle to prioritise patient-relevant outcomes. Dr. Roz reflects on the challenges and successes in establishing patient engagement teams, advocating for a culture of respect and trust towards patients as lived experience experts.
She discusses the complexities of engaging patients early in the development process and the perceived legal barriers, stressing the importance of transparent communication. Now consulting, Dr. Roz continues to contribute to the field, drawing inspiration from her family and the patient engagement community.