『How to make SEO Portfolio for Beginners』のカバーアート

How to make SEO Portfolio for Beginners

How to make SEO Portfolio for Beginners

無料で聴く

ポッドキャストの詳細を見る

このコンテンツについて

 Starting your SEO journey but don’t know how to build a portfolio? You’re not alone. In this episode of SEO Kwentuhan, Gab and Gelo share straightforward, beginner-friendly tips on how to create an SEO portfolio even if you have no clients yet.From what to include, where to showcase your work, and how to make it stand out, this episode is packed with real advice to help you take the first step with confidence. Whether you're freelancing, job hunting, or just building your skills, this is a must-listen for anyone serious about growing in SEO.Transcript Summary 00:00 – 00:06Gab: Welcome to another episode of SEO Kwentuhan, where we talk about the more relaxed and practical side of SEO.00:07 – 00:33Gelo: Today’s topic is one of the most frequently asked especially by beginners in SEO: “How do I build my SEO portfolio?” It’s a common question for anyone just getting started.00:33 – 01:13Gab: Right. In freelancing, having a portfolio is almost a requirement now. It’s hard to pitch yourself without one. An SEO portfolio is a collection of your past projects, strategies you've used, and results you've delivered. It’s very different from a resume this isn’t about your background, it's about your work.01:13 – 02:12Gab: Depending on your SEO specialization whether it’s technical, link building, or content, you can include relevant samples. For link building, include a few backlinks you've built. For content, add articles you’ve written or optimized. Just be cautious if NDAs are involved.02:12 – 03:02Gelo: That’s right. Sometimes, you can’t share everything.Gab: Yes, but you can anonymize the data. Just show the graphs, mention the industry (like SaaS), blur sensitive info, and still demonstrate results, like traffic growth.03:15 – 04:04Gelo: To define it simply, an SEO portfolio is a collection of case studies and results that showcase your skills. It’s more than just where you studied or your job history. It’s proof of how you actually helped websites rank better.04:04 – 05:27Gab: You don’t need years of experience to start. I began with a basic spreadsheet showing audits I’d done. Even if they’re from practice sites, include your process and learnings. Your own website can be your first project.05:28 – 06:30Gab: Also, include certificates from tools like Google Analytics, HubSpot, and others. These build credibility early on.06:31 – 07:18Gelo: True. Certifications—whether free or paid are a great start. But sir, how do you show results if you haven’t worked with big clients yet?07:18 – 08:07Gab: Build your own website and optimize it. For example, rank for a local term like "SEO Bulacan." When you see your site on the first page, that’s proof of your skill.08:13 – 09:26Gelo: You could also offer free work to small businesses. Use Hunter.io to find agency emails, offer free services, and use those as case studies. If you do a good job, they might give you a LinkedIn review.09:28 – 10:17Gab: Some students post about their site optimizations on Facebook, offering to work as a trainee. It’s a great way to get noticed by professionals. If they mentor you, that’s already a win.10:21 – 11:21Gab: We encourage our students to add testimonials to build credibility. These can be displayed on SEOWorkout.com as part of their portfolio, which also boosts E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).11:22 – 12:12Gelo: You could even create a landing page linking your profile to your portfolio or site. But let’s go back what are the essential elements of an SEO portfolio?12:12 – 13:41Gab: Start with an executive summary. Customize it per client to explain how you can help solve their specific problem. Then include your SEO background, followed by detailed case studies.13:41 – 14:11Gelo: Include before-and-after data.Gab: Yes—don’t forget to screenshot the "before" state of a site. I’ve made that mistake. It helps to visually show improvements.14:21 – 15:04Gelo: Save testimonials whether from LinkedIn, Upwork, email, or chat. Don’t forget to screenshot. Even show your workflow or process visually, like a framework or arrow diagram.15:04 – 16:10Gelo: Let’s summarize what to include:Executive summaryCase studiesTools usedSample deliverablesTestimonialsSEO process/frameworkCertificationsContact info16:11 – 17:01Gab: Yes, don’t forget contact details, some people forget to include them. A simple email, social link, or QR code works.17:15 – 18:17Gab: Storytelling is key. Your portfolio should show not just what you did but how it helped the client. Use a compelling narrative to explain your role and impact.18:17 – 19:46Gelo: Just like in copywriting, your portfolio should evoke emotion and clarity. It’s not just about saying “I increased traffic by 400%.” Talk about how that helped the business.20:07 – 21:35Gab: Tailor your strategy to the client. For local SEO, focus on leads via Google Business...
まだレビューはありません