Lifestyle is a Plan podcast is for agency founders who are done with the growth hustle, and want profitability over pressure instead.

In this episode of Lifestyle is a Plan, Kelly Molson is joined by Krishna Solanki, founder, creative director and Squarespace Expert behind Krishna Solanki Designs - an award-winning studio known for clear processes, thoughtful design and a confident, friendly approach.

KSD supports independent businesses, startups, SMEs and agencies with distinctive brands and strong, converting Squarespace websites. Outside the studio, Krishna is powered by pizza, raising two brilliantly sassy girls, and working her way up the Tang Soo Do ranks as an orange tag.

Krishna is a ray of sunshine in the world, actively focused on tracking "joy" as a key founder success criteria. Rejecting the standard agency model of hiring full-time staff, she created a successful associate model that gives her the agility and flexibility she craved. Her story is a great example of creating something she needs right now, and opening up choices for the future.

You’ll discover:

1. How the the associate agency model works
2. Why rejecting the standard agency model was the right choice for her
3. What part building a personal brand has played in her success
4. How ‘Joy’ can be used as a business driver
5. What keeps Krishna focused on high-value design work
6. How Krishna manages rapid, opportunistic expansion into new services

Guest details

Website: krishnasolankidesigns.com

Instagram: instagram.com/krishnasolankidesigns

LinkedIn: linkedin.com/in/krishnasolanki

Guest podcast recommendations:

Communication Untangled

Creative Agency Account Manager Podcast

The Marketing Meetup

Brought to you by:

Lifestyle is a Plan is brought to you by me, Kelly Molson - an agency advisor on a mission is to support solo founders build the agency they want. I’m here to show the agency world that ‘lifestyle agency’ is not a cop out. It’s the future of our industry’s sustainable growth.

You can join my Lifestyle is a Plan newsletter at kellymolson.co.uk

Subscribe wherever you get your podcasts, leave a glowing review and share it with your founder friends.

Edited by Steve Folland. stevefolland.com