In this episode, James Dooley and Kasra Dash break down the most effective strategies for growing a cleaning business in today’s digital landscape. They dive into why traditional marketing, like billboards, TV, and radio, rarely delivers strong ROI and explain why modern cleaning companies must put digital-first strategies at the core of their growth plan. James Dooley highlights SEO as a long-term asset that compounds over time, especially when paired with strong reviews, before-and-after photos, and compelling video case studies. Meanwhile, Kasra Dash shares the importance of owning your lead flow instead of relying solely on aggregators like Bark and Checkatrade, which could shut down your account without warning.

The discussion also covers cost-effective methods like daily social media posting, time-lapse cleaning content, and leveraging YouTube as the second-largest search engine. They also emphasize local social advertising, directory submissions, and strategic location-based targeting to build trust and visibility.

One of the biggest opportunities discussed is partnering with a performance-based lead generation company such as FatRank.com, where cleaning businesses only pay for converted jobs. For owners who want predictable leads, stronger brand authority, and a more valuable business asset long-term, this episode delivers a clear roadmap.