Charles Brun, co-founder of IZIPIZI, talks about how to start a brand from a simple idea and grow it into a global consumer business without losing sight of the initial values.

This episode is about spotting overlooked opportunities, building a brand around design and accessibility and scaling internationally while staying true to the original idea.

Keep listening to hear how IZIPIZI turned an everyday functional product into a global lifestyle brand - and what founders can learn about how to start a brand that truly resonates with consumers.

Charles’ advice:

• Considerations like carbon footprint, sustainable delivery routes, general effect on the environment all contributed to our decisions and led to gaining B-corp certification
• We also find it important to consider the team and the staff and make sure this company is a great one to work for, with a positive atmosphere
• Our customers need good value/good quality product/good design; we need a good place to work
• From the outset we intended to make this product in a good way; we need the team to be happy
• We consider each other and make allowances for each other’s personal needs
• We had great mentors who gave us an education in producing and marketing something
• It’s important to keep talking to each other - sharing both the good things and the problems
• It’s also useful to network and meet other founders
• Always look around and consider other brands and the competition
• Take your time choosing your partners and have a strong partnership agreement in place
• Start marketing your product through the right outlets; be selective
• Every so often take a break with your partners away from the business and discuss long-term plans
• Always put the team before the product

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Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

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