How to get the best performance out of your agency
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How to get the best performance out of your agency
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概要
Today, Jon and Kory break down one of the most misunderstood relationships in marketing: working with agencies.
From treating agencies as a true force multiplier to fixing broken relationships, they share practical advice on how to get the best out of your partners, and what to do when things inevitably go wrong. This is a candid look at trust, expectations, and why the best results come when agencies feel like part of your team, not just a supplier.
Whether you’re managing an agency or working inside one, this episode will change how you think about the relationship.
Timestamps
00:00 - Start
01:20 - Why agencies can be a force multiplier
02:11 - How to fix a broken agency relationship
04:12 - How to set your agency up for success
08:36 - Bringing your agency into your company
13:42 - What to do when things go wrong with your agency
18:30 - Be tough in victory and gentle in defeat
20:17 - What is the cost of changing your agency?