Ever feel like every post on your feed is starting to sound the same, especially with all the AI-generated content out there?

Kirti sits down with thought-provoking communication strategiest, Annie, as they dig into why our online voices are getting lost in a sea of sameness. Annie breaks down what a true personal voice is, why it matters (especially when AI is trying to imitate everyone), and how finding your authentic style can cut through the noise.

If you’ve ever wondered how to stand out online, what “thought leadership” actually means, or why so many posts make you cynical, this conversation is for you. Tune in for practical, real talk about connection, writing, and finding your signatur, even if you think you don’t have one yet.

• 00:06:53 What is voice in writing, really?
• 00:12:21 Why does online content feel so repetitive now?
• 00:15:04 Is AI helping or hurting authentic communication?
• 00:17:26 The disconnect between your real self and your “online” voice
• 00:29:08 Personal branding vs. thought leadership—what’s the difference?

Follow us on Subtack: https://kirtana168.substack.com for deeper insights around this subject.

ABOUT ANNIE:

Annie Meikle is a communications strategist with 17 years of experience helping brandsand senior leaders articulate their narrative with clarity and confidence. She began hercareer at the start of the region’s social media era, where she helped establish theSocial@Ogilvy practice at Memac Ogilvy. As Head of Content at OgilvyOne, she led workfor global brands including Sprite, IBM, SAP, Volkswagen, Kotex and Sony Mobile, shapingcontent designed for real audience engagement in the Middle East.In 2016, she co-founded The Social Shop by Aurora, a Dubai-based social media agencyfocused on corporate and consumer communications in sectors such as technology,aviation, retail, and health. Over time, the agency developed a niche in delivering high-impact social strategies to B2B companies.In 2023, Annie launched Meikle Communications to focus on strategic thought leadershipfor corporates and senior executives — particularly on LinkedIn — alongside employeeadvocacy and social media enablement programs. Her work blends narrativedevelopment, executive positioning, and practical execution frameworks that help leaderscommunicate with influence and purpose.

Connect with Annie here: https://www.linkedin.com/in/anniemeikle/