How to Win Campaigns by Chris Rose

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How to Win Campaigns by Chris Rose

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Joseph Lavoie works through Chris Rose's How to Win Campaigns — the most practical book in the canon so far, and the one he's returned to more than almost any other in his own campaign work. It's a manual: checklists, tools, tests. Which makes it easy to skim and hard to read well. So instead of running the steps, this episode digs for the ideas underneath them — the ones that don't date. It's built around two real campaigns. Greenpeace's Brent Spar fight, which they won while being wrong on the central fact. And WWF's chemicals-and-health campaign, which helped shape EU law by turning a grey, technical issue into a single question a grandmother could put to a politician: are these chemicals in my blood — yes or no? In this episode: — Why being right is rarely what wins — Locating the decision, and the "photo test" for a real objective — The point of irreducibility: finding the black and white in the grey — Choosing an antagonist, and turning the question upside down — Sequencing a campaign backwards from the win — The speaking victim, and the manufactured antagonist — Where Rose gets misread, and what it takes to master his lessons "Pundits comment on change; campaigners make it happen." — Chris Rose 📚 How to Win Campaigns by Chris Rose (2nd edition, Earthscan, 2010) If the show's useful to you, a five-star rating helps new listeners find it. Subscribe so you don't miss the next book.

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