How can two simple words written during a painful middle school moment inspire families everywhere to wear their faith and love boldly in daily life?

In this episode of the Collide Kids Podcast, host Christen Clark sits down with Robin Frederiksen, founder of the faith-based apparel company Love Well Brand. Robin shares the origin story sparked by her daughter's experience with bullying, how Christian parenting shaped their family business, and why raising Christian kids sometimes means letting our faith show up in surprising ways, even in a sweatshirt.

• [00:05:35] How Love Well Brand began from bullying
• [00:10:03] The meaning behind Love Well
• [00:14:07] Day-to-day work for Robin
• [00:18:01] Wearing your faith

Resources:

• lovewellbrand.com
• Coupon code for 20% discount: COLLIDE20
• Website: collidekidspodcast.com
• Instagram: @collidekidspod

Clip Finder:

Family Values in Business: "We as a family really just have loved sharing that message with people as our world keeps changing."

— Robin Frederiksen [00:04:04 → 00:04:14]

Origin of Lovewell: "That is where Lovewell began."

— Robin Frederiksen [00:06:45 → 00:06:48]

The Power of Heartfelt Connection: "Loving well has nothing to do with what you have, and that has everything to do with your heart and how you treat other people."

— Robin Frederiksen [00:07:50 → 00:07:59]

Faith in Action: "I should turn the other cheek. I should love. Well, it needs to be a reminder to me. And some of that also came from scripture and it actually is in Philippians 1:9, the message, it says we should love and love. Well, like that is what God is calling us to do."

— Robin Frederiksen [00:09:33 → 00:09:54]

Inclusive Fashion for All Ages: "one of the most difficult things I get to do is try to make things for everyone. And that is a very big challenge when we're talking about comfortable, fun clothing, which is part of what we also. Our mission also is so trying to make something for guys and girls from a very young age, all the way through grandmas and grandpas."

— Company Founder

— Robin Frederiksen [00:10:27 → 00:10:56]

Brand Loyalty Through Comfort: "over a 10 year period we have customers who have closets of Lovewell and the reason they have that is because it's something different and it's comfortable."

— Robin Frederiksen [00:11:47 → 00:12:02]

Supporting Small Businesses: "they're all small local shops, and I love that. So I load stuff in my car and I take it to be printed or I take it to be embroidered and, you know, specify all of that."

— Robin Frederiksen [00:14:39 → 00:14:50]

Viral Topic: The Power of Love Well Across Belief Systems: "We knew that Love well was a message that was very broad and we do have tons of customers who are not Christians necessarily and don't necessarily want to wear anything. That said, this is in the Bible or not in the Bible or, you know, they're just not those people. However, it is such a strong message."

— Robin Frederiksen [00:18:03 → 00:18:30]

Kindness Is Universal: "And I think that has been really the root of this messaging from the beginning is more about treating people the way you want to be treated with kindness and love."

— Robin Frederiksen [00:19:24 → 00:19:37]

Wearing Your Faith: "Wearing your faith really is just about, like I said, bringing your inside out and allowing people to approach you and treating them with, you know, love and kindness when you do that." — Robin Frederiksen

— Robin Frederiksen [00:21:11 → 00:21:26]

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